The online marketing field has become a fierce and aggressive area. In order to sustain and grow, your company needs a strong marketing effort. It is no rocket science that the brands that are more trusted gain an advantage over their competition. This means you have to take some risks with your marketing expense. That does not mean you do not need to research. The higher the risk, the more you need to know about it in details.
The importance of Web Design
If you have a project on hand, then you need to hire a professional website design company for this. It is a proven fact that companies that put more investments in their promotion, website design, sales, and marketing tend to get higher ARRs. Their growth is faster too. Imagine if you just met someone who could be a potential business partner and you are impressed with their line of work, but when you go to their office to sign the contract, then you see that it is just not that impressive. You might want to give your venture a second thought. Wouldn’t you? It is the same thing with your website as well. Thanks to online marketing, that is how your potential clients and customers find out the details about you nowadays. An outdated website is just going to paint a poor picture of your business.
On the other hand, if you have a website that is sleek in appearance and is high-functioning, it automatically gives your customers a good feeling about doing business with you. Almost 75% of users decide about a company depending on their website. It is never a wrong decision to invest in making a better site. So, how do you find out the right web designing company to suit your need and average marketing budget? With so many options available on the internet, things can get pretty confusing. Also, you need to understand the type of design you want for your website and also their credibility and price.
At present, the most popular ones are UI, UX, and web design.
So what are the differences?
Web Design, UI and UX – All You Need to Know
The right digital agency can help you so far. It can only guide you and give you the project you want if you know what exactly you want. For this, you need to understand the different type of website designs available today.
- UX design, on the other hand, is basically something that enhances the user experience. The purpose of UX design is to enhance the left brain component of your digital experience purposefully. UX designers will design the apps and other software according to this as well. In general, the mark of a good web designer lies in his credibility of user experience enhancement, but UX designers just play the game in a completely different league. They apply a special methodology to do this as well. UX process usually develops over a strong research component that focuses on the experience of the user, the desired end state of the user and the customer journey that was required to get to that point. The user persona is developed based on the demographic and psychographic portrayal of the user and deciding what will be motivational for them. Then the designer develops the story arc and puts in the functionality accordingly. UX designers usually make prototypes which are clickable, before they actually deliver the final project.
- UI designing is basically the designing of the User Interface. This is more of real-world experience and is the actual product. UI designers specialize in the machine to human interface design. UI designs are much more front-end which means that they carry more complex information, tasks, and workflow and filter what goes into the screens. This makes the complex functions appear a lot simpler to the user. UI is basically the collaboration of programming and designing.
How to Choose the Right Web Design Company?
The concept of web design, UX design, and UI design are not always exclusive of each other, and many times websites are developed with all three elements working together. If you understand the importance of all these aspects and confirm which element you want to focus more on in your website, then it will be easier for you to find the right kind of designing company in your average marketing budget. You need to understand the aspects that you need and then focus more on the ones that you want to an emphasis on. This will help you narrow down your options and will make it easier for you to make a decision. If you go through different websites of these website designers, you will see that they highlight their strong points on their website. All you have to do is just read between the buttons and decide which ones suit your requirement.
Most internet users today are shown to be less patient. Chances are they will leave the website if it takes them more than 4-6 minutes to load it. Along with that, the online content will provide quick consumption. You need to make sure that the website is designed in such a way that the eyes can move easily on the interface. Investing in a good UX, UI and website design is, therefore, a good idea. When it comes to websites, graphic image design makers like Adobe Photoshop, Illustrator, and InDesign are usually a better choice to help make the users connect more, as they use a more advanced technique. You need to find designers who are updated with the latest tool and trend of the trade.