Apple and Samsung Facing Tough Competition from Huawei
Huawei, the popular China-based tech giant, has lessened the gap with its 2 main opponents Samsung Electronics and Apple Inc. in global smartphone sales, data of first-quarter from the company showed this week.
The Chinese smartphone manufacturer increased its share in the market from 8.3% to 9% at the time of the first quarter in the financial year 2016–2018. “Huawei has now progressively seized the 3rd spot in the global ranking of smartphone seller,” Research Director, Anshul Gupta, said in a statement. “On the other hand, stress is rising as its rivals in China are getting in line.”
Chinese sellers Vivo and Oppo developed their market shares to 6.8% and 8.1% correspondingly, supported by sales promotions and aggressive marketing, causing a danger to both Apple and Huawei in China, where Oppo is the top smartphone vendor. Samsung Electronics kept its No. 1 rank but saw its share in the market reduce from 23.3% to 20.7% as it sustained to feel the effect of its expensive Galaxy Note 7 recall in 2016 after most of the devices instantly caught fire.
“Even though Samsung declared that pre-orders for Galaxy S8 Plus and S8 are up 30% in 2017, the non-existence of a substitute to Note 7 and the ferocious wars in the segment of basic smartphone are causing Samsung to endlessly lose share in the market,” Gupta further said. The market share of Apple fell from 14.8% to 13.7%. The quarter one of 2017 is weakest for Apple when sales dropped after the holiday-heavy quarter four. Users are also holding back on purchasing the iPhones in expectation of new models that will be rolled out later this year.
On the whole, 380 Million smartphones were traded at the time of the quarter one, 9.1% more than in the previous year. In short, the condition seems to be worsening for majors such Apple and Samsung. Seeing the current rate of growth of Huawei, time is near when it will rule the market and dominate the world. For now, all we can do is wait and watch as to how much the condition will worsen for the remaining players.