Cider is an alcoholic beverage which is made from a variety of fermented apple juices. Extra sugar or fruit in apple juice before second fermentation may increase alcoholic content. Wyld Wood, one of 3 brands in Weston’s portfolio of traditional premium ciders, took a decision to redesign packaging in 2012 after witnessing sales fall. In 2013, the company launched a new cider packaging for Wyld Wood, which generated a sale of £230,136, against the original investment of £18,000 in design fees. This represented an overall of 17% hike.
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Some of the major players in the cider packaging market are Vidrala, MeadWestvaco, Silgan Holdings, Vetropack Holding, Allied Glass Containers, Plastipak Packaging, Consol Glass, Nampak, and Can-Pack. Other key players influencing the global market are Crown Holdings, Ardagh Packaging, Rexam, Owens-Illinois, and Ball.
The global cider packaging market is segmented on the basis of packaging type as cans, bottles, stand up pouches, and others. Of which, bottles is one of the leading packaging type segments. Based on the material type, the global cider packaging market is categorized as metal, glass, plastic, and others.
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Of which, plastic is dominating packaging type segment in the global market owing to higher demand for cider beverages. Plastic bottles are largely preferred over glass bottles owing to characteristics such as lightweight, and easily available at affordable prices.
Europe is a dominating region in the cider packaging market accounting for strong growth in the region. The United Kingdom is the world’s biggest consumer and producer for cider beverages which may positively enhance the cider packaging market in future. Cider is highly preferred in the European countries such as Portugal and Ireland; this is anticipated to fuel the demand in the near future. Other countries such as Spain, France, and Northern Italy consume cider at large volumes. Central Europe is popularly manufacturing its own type of cider such as Rhineland-Palatinate and Hesse, also known as Apfelwein.
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High demand for cider beverage in terms of taste and innovative packaging is expected to drive the global cider packaging market in future. Hard cider is also anticipated to boost the demand. Innovative design and growing plastic industry may augment the demand in the global market. Adoption of attractive packaging methods for cider beverages entices potential customers to purchase these products; this, in turn, is expected to propel the demand in the near future. Reduced size for unit quantity creates more consumption opportunities among people. Most favored brands such as the angry orchard, woodchuck, and Kopparberg may further augment the overall demand for best attractive cider packaging. Furthermore, premium cider packaging is heavily privileged as status symbol owing to increasing disposable income and changing lifestyle. Further, competitors are focusing on best-suited innovative products and building new strategies in cider packaging market; all these factors are expected to positively impact the global market growth.